At L2 Companies, we don’t just invest—we build. While our primary focus is private equity investment in the green and services sectors, we offer a highly selective advisory practice to companies poised for transformation.
Our advisory team works with companies typically generating $25M+ in revenue across outdoor services, robotics, automation, and power equipment, delivering actionable strategies that drive long-term enterprise value.
Partnered with Weed Man USA to structure a Robotics-as-a-Service model, leading to the creation and national rollout of TurfBot. Provided strategic guidance on pricing, deployment, and franchising.
Advised DFW Airport on automation strategy across landscaping and grounds management vendors. Delivered a formal white paper with pilot results, integration protocols, and a procurement roadmap.
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Led consolidation of multiple branches, launched an e-commerce platform for wholesale distribution, and created new retail outlets. Post-transformation, Landmark was successfully sold to a PE-backed strategic.
Logan Fahey brings over 15 years of experience investing in, operating, and automating lawncare and services companies.
We work with a small number of founders, strategics, and PE firms. We are intentional in who we advise and typically only work with:
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